Position Description

Is variety the spice of your life? Does the idea of driving positive change float your boat?

We're on the lookout for an experienced digital marketer to join our talented Marketing and Communications team at Rotorua Lakes Council Working closely with the wider marketing and communications team, this role will partner with business units across the organisation to plan, create and execute multi-channel marketing plans that deliver to Council's strategic goals.   

As digital specialist, you will provide subject matter expertise in digital marketing, particularly Google Ads, search and e-mail marketing. You will be responsible for developing and executing Rotorua Lakes Council's digital marketing strategy to enhance our online presence, increase awareness, leverage data insights to increase following and drive positive engagement with our community.   

Reporting to the Marketing Manager, this role is an important part of Council's "internal agency": marketing, communications, design and digital. So it goes without saying we are looking for a team player / collaborator with a positive, can-do attitude.

About you:

• You'll have a tertiary qualification in marketing or similar and have a minimum of 3 years of experience working in a digital marketing role.
• You've got a handle on doing campaigns across the channel multiverse and understand that its horses for courses to engage your target audience.
• You have depth of experience across various digital channels, including display, video, search, email, social, automation and mobile marketing tactics. 
• Data is your friend, and you're a proficient user of digital marketing tools such as Google Analytics and Meta  
• You are experienced in managing projects and working with a wide range of stakeholders in a large organisation.
• You'll have a sense of humour and thrive in a fast-paced and fun working environment.

About us:

Rotorua Lakes Council is a large and busy organisation, and the Marketing and Communications team are involved in just about all of it! Working in local government is varied and interesting with the opportunity to make a real difference to our people, whanau and communities. Our team are a bunch of talented, creative individuals who share a love of pets, gummy worms and bad memes.

Te Kaunihera o nga Roto o Rotorua (Rotorua Lakes Council) is committed to biculturalism and working in partnership with Te Arawa, our local iwi.  We value staff who have an openness and appreciation of Maori values, te reo and tikanga Maori.

If this sounds like the one you've been waiting for, make your move and get in touch.